“Creative You” — Find your secret to accessing and optimizing your creativity


I have lots of ideas.

Sometimes my ideas are so big that when I talk about them, other people just don’t get them—and don’t see the significance of these big ideas the same way I do.  In fact, sometimes it almost seems like some people are bothered by them—as if I were tackling something they would rather that I’d left alone!

I never could explain why. Then I read this:

“While most of us are discouraged by something that can’t be done, the word ‘impossible’ is the single most exciting word that inspires ENTPs.  They aim to solve the unsolvable, and their orientation toward technology contributes to their inventiveness.”

When I read this, it struck me how accurately it describes me and the disconnect with others around some of my ideas.  This passage is from a new book called Creative You, written by my brother, David B. Goldstein, along with best-selling author and Myers-Briggs personality expert Otto Kroeger.

Creative You - coverOf course, there would be nothing unexpected about my brother knowing me well enough to describe something about me.  The interesting thing, however, is that he was not talking about me in that passage.  In that passage he was describing the creativity attributes that he discovered to be common among people with the same Myers-Briggs personality type that I have, “ENTP.”

ENTP describes four attributes of my personality: Extrovert, iNtuitive, Thinking, Perceiving.  In all, there are 16 personality types in the Myers-Briggs system, which is based upon the work of Carl Jung and has been popular since World War II.  Finding out your personality type is easy, and has always resulted in helpful insights about the ways you learn, work, make decisions, and relate to others.

What David and Otto have done for the first time, however, is describe a person’s “creativity type” by relating it to their Myers-Briggs personality type.  In Creative You, for the first time readers are given a new way to see themselves, to understand their own brand of creativity, and to understand how to work and create effectively with the people around them, even when those people have different creativity types.

To give you and me this profound yet easy to understand explanation of our creativity type, David and Otto spent years considering and analyzing the work of thousands of artists, authors, inventors, and professionals, in direct correlation with their MBTI personality type.  Looking at creative works within each of the 16 Myers-Briggs personality types, very clear patterns began to emerge.  All at once, these patterns easily explained differences, seen throughout the ages, among famous artists in their methodologies, subject matter, and outcomes.

Reading on about my own type, I learned even more about how I create:

“Always testing, wondering ‘what if,’ challenging assumptions, shaking up the status quo, ENTPs are catalysts looking for a better way…. They are full of ideas, and life is a never-ending brainstorming session in which they bounce hypotheticals off of whoever is around.”

I laughed considering how this is precisely what I do!  I get now how sometimes it clicks with others (likely other ENTPs), and how often it doesn’t!

More importantly—as I’ve seen for myself—by looking at the creativity attributes of your own personality type, you will gain new access to the tools for creativity that work best for you.  You gain access for freely having your best ideas and relating to others about them.

While I was fortunate enough to get my hands on an advance copy, this book is being publicly released today (July 2, 2013). It’s available on Amazon.com and in the iTunes Books store. And of course, I recommend that you buy and read it!

Congratulations, David and Otto!

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